1. Consider your intended audience.
Is your website aimed at students? Scientists? Academicians in general?
Homeowners? An "educated lay audience"?
2. Have a look around for the general sort of writing style you are shooting for.
Consult magazines, newspaper articles, brochures, websites. For examples, see 4th bullet
3. Xerox or print ~2 pages of the article and hand-in to instructor by due date.
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